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Are recruiters really this far behind? (The Forrester 4 ‘I’s of Engagement)

A couple of people have recently sent me op-ed and commentary pieces on the research Forrester recently released about the 4 ‘I’s of engagement, which are:InvolvementInteractionIntimacyInfluence

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And I can’t help thinking: Where the heck have recruiters been for the past 8+ years, that they think these 4 I’s are somehow breaking news? If you have been on the front lines with candidates – especially those under 30 – for the past few years, you should be extremely familiar with these concepts, and you should already have adapted to them. (Regardless of what Forrester has to say on the subject, marketers have been well aware of these 4 I’s since the late 1990s – they really aren’t new concepts.)

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For those of you for whom these ideas come as a revelation, I advise a trip to Cluetrain: http://www.cluetrain.com .

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